In this installment, we'll continue our look back at World Title matches at the Sports Arena in Amarillo. We'll also examine the events leading up to the match.

January 1, 1970
Dory Funk, Jr. vs. Rufus R. Jones

The new year started with a bang in Amarillo as Junior returned home to face the man with the dreaded head-butt finisher. Rufus had been in the area for nearly half a year and was a top heel. He had recently defeated Tex McKenzie in a lumberjack match. Even more impressively, Rufus had yet to be defeated in Amarillo. At the time of the match, it was promoted that Rufus had won 23 matches in a row. Needless to say, Jones' winning streak was halted. However, the match was surprisingly competitive. Dory won the only fall in the best 2 of 3 encounter, pinning Rufus with a sunset flip at the 49:13 mark. The time limit expired with out another fall.

April 2, 1970
Dory Funk Jr. vs. Gene Kiniski

Kiniski returned to Amarillo to face the man who ended his title reign. Dory has often credited Kiniski with helping to launch his career outside Amarillo as well as being one of his best friends in the business. Kiniski didn't often appear in Amarillo, but, as a former world champion, he had a reputation which preceded him. Kiniski took the first fall from Junior with a backbreaker at the 35:32 mark. Dory took the second fall with a neck drop off the ropes. During the break between falls, Kiniski attacked Dory's leg with a series of stomps and kicks. When the bell sounded Dory was unable to stand, but the match continued. Kiniski continued to attack the leg. The time limit expired and Dory hung on to the belt.

June 18, 1970
Dory Funk, Jr. vs. Pak Song