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 - Mike Norris

Last month I gave an introduction to the Lee Fields promotion of Gulf Coast Championship Wrestling. This month I will take a look at the year I was introduced to the world of professional wrestling, 1970. In particular, a look at the two men who dominated the scene that year, Cowboy Bob Kelly and “Mr. Personality” Bobby Shane.

Cowboy Bob Kelly was without a doubt the most popular wrestler ever to compete in a wrestling ring in the Gulf Coast territory. A rough and tumble 218 pounder from Louisville, Kentucky, he was not the biggest around unless you counted toughness.  Bob Kelly was a member of his high school wrestling team in Louisville. He was also a member of the wrestling team during his stint in the U.S. Marine Corps in the early 1950s. Bob was trained for his professional career by Wee Willie Davis and Doug Kinslow, and turned pro in 1959. After several years being based in Louisville and Indianapolis, Bob found his way to the Gulf Coast promotion of Lee Fields where he became a local legend. Kelly held every title the promotion had to offer. The city championships of Mobile and Pensacola, the United States tag team championship (’71 w/Mike Boyette, ’72 w/Ken Lucas), the Gulf Coast tag team championship (’68 & ’74, both w/Bobby Fields), and of course the big one, the Gulf Coast Heavyweight title. Bob was also the first Mississippi State champion, beating Rocket Monroe in a tournament final in  Hattisburg, Mississippi in September of 1968. He held the title more than anyone else over the next 8 ½ years. In one 12 month period he defended the Gulf Coast title 156 consecutive times without a loss. Kelly had monumental battles over the years with the likes of Rocket Monroe, Bobby Shane, the Wrestling Pro, the Blue Yankee, Rip Tyler, Eddie Sullivan, Gorgeous George Jr., and perhaps his most heated rivalry, Donnie Fargo. Throughout, Bob was almost always victorious. Cowboy Bob Kelly retired in 1976 and was presented with the very first Gulf Coast championship belt he held in a ceremony held in the ring by Lee Fields and Alabama State Boxing and Wrestling commissioner Preston Hall. Today, Bob owns his own wrecker service in Mobile, Alabama and lives quietly with his wife of over 40 years.  

Bobby Shane began his wrestling career at the age of 16 in 1963. Nicknamed the “Wonder Boy”, he was a popular wrestler throughout the United States. He made appearances in such areas as Oregon, Texas, Oklahoma, Missouri, Florida and Georgia. Bobby first came into the Gulf Coast area as part of a tag team with “Gorgeous” Terrance Garvin, managed by 16 year old James Garvin. No longer the baby faced hero, Bobby now sported long blonde hair, a handle bar moustache, and his ever-present cigar. It didn’t take long for him to move to the top of everyone’s most hated list. Bobby soon took to wearing a crown and claimed to be the “King of Wrestling” (an idea he later passed on to Jerry Lawler). He refused to wrestle for “free” on television. If the people wanted to see “Mr. Personality”, they would have to pay, he stated. He took great pleasure in ridiculing the Southern fans, the TV announcers and especially promoter Lee Fields, whom he called “Leroy”. After nearly two years of Bobby Shane’s verbal abuse, Lee Fields had had enough. The culmination was a match in which Fields came out of retirement in July of 1971 and beat Shane to a bloody pulp. Bobby Shane left for Florida soon after, returning only once to team with Calvin “Prince” Pullins in a tag match against Cowboy Bob Kelly and Mike Boyette for the vacant U.S. tag titles. Bobby Shane tragically lost his life in an airplane crash in Tampa, Florida on February 20, 1975. Behind Bobby Shane, the flamboyant loud mouth, was Robert Schoenberger, a quiet and unassuming young man who was living a life long dream of being a professional wrestler. He was taken too soon. He was one of the great ones. His legend still lives 26 years after his death.

Also in the area in 1970 were Ken Lucas, Eduardo Perez, Ramon Perez (no relation), Hurricane Rivera, Dandy Jack (Frank) Morrell, Rocket and Flash Monroe, Jim and Jack Dalton (who fueded with Frank), Jackie Welch, the masked Untouchables (Frank Martinez and Karl von Stroheim), the masked Wrestling Pros (Leon Baxter and Eddie Sullivan) managed by Jim Powell, Rip Tyler, Dick Dunn, Don Carson, Greg Peterson, Bob Boyer, Mike “Hippie” Boyette, the Mysterious Masked Medic (Tony Gonzales), Joe Turner, Bill Skye,  Alex Medina and Johnny West (Kevin Sullivan)

NEXT MONTH:

I will take a look at the Lee Field/Bobby Shane feud and what led up to the bloody battle in Mobile.

In preparation of this column, my thanks go out to David Williamson, Scott Teal,  Royal Duncan and Gary Will. 

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